Leads For Law Firms From Translation.
How can translation help law firms gain new business from their local community?
The make up of the UK population has changed dramatically over recent years but especially since the 1st May 2004.
In May 2004 eight European countries joined the EU. Britain was one of three countries that allowed immediate entry (along with Ireland and Sweden).
The 2011 census showed that the Polish population alone was by then 579,000.
London naturally has a significant Polish community and migration has spread to other areas, including the south coast, the Midlands, Bradford, Sheffield, Bolton, Northampton , Peterborough, Leeds and Manchester. Around 50.000 Poles are estimated to live in Scotland.
In a town like Southampton with a population of around 200,000 there were 15,000 Poles.
The census showed a graphic breakdown of the size and location of the change. (See graphic.)
What did banks and large companies do to address the change?
Tesco now carries more than 100 different lines of Polish food and says that it is the fastest growing ethnic minority range it has ever launched.
Heinz is introducing its own Pudliszki range of food whilst Polish beers are selling in greater numbers than ever before in this country.
Cooltura, the Polish weekly magazine has grown to 100 pages because of the demand for advertising space.
The Evening Herald in Dublin now has a 12-page supplement in Polish every week.
All the banks quickly realised the value of the ‘Polish pound’ and started making great efforts to try and attract custom as a result.
Lloyds TSB as long ago as 2007 was doing all it could to address Polish customers. It has Polish speaking staff in some branches and has signs, brochures and forms available in Polish. Lloyds TSB’s head of segments Caroline Brady.”In the past 12 months we have experienced a surge in the number of new accounts being opened, with over 100,000 new current accounts opened by Polish customers last year alone.”Polish language brochures are also available in the bank’s top 250 Polish serving branches.
The banks were quick to change. See this article on how banks addressed the new market back in 2007.
So there you have it. The need to address this growing market was seen quickly by the banks and large companies in the UK. Very little law firm marketing seems to address this potential client base.
If you are looking to grow your law business addressing this market is a simple step to take.
Have part of your website in Polish.
Have Polish marketing signs in your window and reception.
Advertise in Polish to attract Polish clients.
Have SEO terms in Polish.
There are many things that can be done in your law firm marketing plan.
We have been helping legal firms and local authorities with Polish translation for a number of years. The growth in business is proven and significant.
Contact us below or HERE for more information or call us now on 01492 517351.